| E. SOURCES OF ANTITRUST
LAW |
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| Sherman Act §1: Restraints
Of Trade |
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| Overview |
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Section 1 of the Sherman Act is the source of most antitrust litigation.
It prohibits "every contract, combination ...or conspiracy" which
restrains trade. Because §1 refers to contracts, combinations or conspiracies, it
necessarily follows that in order for a violation of the act to occur there must
be an agreement between two or more parties which are legally capable
of conspiring with each other. For example, a parent company and its
wholly owned subsidiary cannot conspire.
| Contracts, Combinations, and Conspiracies |
An agreement must still be found to exist between the two or more entities.
The agreement does not need to be formal and, in fact, illegal restraints
are usually found where the existence of an agreement was implied solely
from the conduct of the businesses. Arrangements between competitors are
those most likely to be found illegal.
| Agreements |
If an agreement is found between two or more conspirators, the
arrangement must unreasonably "restrain trade." The word "restraint" has a
special legal definition. Because just about any type of business
arrangement results in a restraint of trade, the law protects ordinary and necessary
business activities which only have a restraining effect as an unintended
consequence. Such restraints are a mere side effect of business practices that
are necessary to the operation of a market economy. Therefore the Court
has developed a rationale for evaluating whether a restraint should be
prohibited. This rationale is known as the Rule of Reason.
| Restraint |
| Rule Of Reason |
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Under Rule of Reason analysis a court considers whether an
agreement creates or enhances market power. Market power is defined as the
ability to exert control over price and/or output or to exclude competition.
If market power exists, the court must weigh the pro-competitive benefits
of the restraint against the anti-competitive effects. Also the court will
consider whether reliance should have been placed upon less restrictive
alternatives to achieve similar ends. The court will consider the parties'
purposes, and the effect of implementation of the agreement.
| Market Power |
For some types of activities the anti-competitive impact will obviously
outweigh any benefits. Some activities are in fact inherently anticompetitive.
These activities are not evaluated under the Rule of Reason, but instead
are termed "per se illegal".
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| Per Se Illegal Activities
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Certain types of anticompetitive activities are determined to be so
fundamentally inimical to a market economy that a mere finding that a
defendant engaged in these activities is sufficient to prove a violation.
These types of activities are per se illegal. Price-fixing, division of markets,
group boycotts, and tying arrangements are the per se illegal activities.
These types of activities are illegal regardless of presence of market power.
| Inherently Anti-Competitive Activities |
| Price-Fixing | |
Price-fixing, in its purest form, is exemplified by the backroom deal in
which a group of competitors agree to charge a high price in order to make
extra profit. However it is also illegal for a group of competitors to agree that no
member will charge more than a certain price. The U.S. Supreme
Court found that an Arizona Medical Society had engage din illegal
price-fixing when its member doctors established such a price cap.
[Arizona v. Maricopa County Medical Society, 457 U.S. 332 (1982)] This ruling complicates
matters for PHDs developing organizations with local doctors in order to
compete for maanged care contracts. A large quantity of literature exists
elsewhere on this subject because it affects non-public hospitals in the
same manner as PHDs. In a nutshell, PHDs may freely develop such
arrangements so long as there is significant integration among the parties to
the venture, the providers do not control price setting, and the new
organization offers a product which is different from the product offered by
the individual parties rpevious to the agreement.
| Agreement |
| Division Of Markets | |
A hypothetical example of a division of markets is two hospitals entering
an agreement whereby one hospital will provide OB services and the
other hospital will provide emergency services. Most health care providers
would consider this to be a good thing because it reduces duplication and waste.
However, it is banned under antitrust law, absent some special
protection, because it creates an artificial monopoly which allows each hospital to
control prices.
| Artificial Monopoly |
| Group Boycott | |
An illegal group boycott involves a group of competitors who agree not
to buy from a vendor or sell to a purchaser. The result of the boycott must
be to cut off the boycotted firm's ability to obtain access to the market.
Group boycotts are frequently alleged in hospital privileging disputes. The
physician who has been excluded from the hospital will allege that the
other physicians on the medical staff conspired to bar access to the hospital.
Hospitals and medical staffs can obtain an immunity from suits arising
from credentialling and peer review activities through the Health Care
Quality Improvement Act, which is discussed below.
| Restriction of Access to Market |
| Tying Arrangements | |
A tying arrangement occurs when a party will sell one product (the
"tying" product) only if the buyer purchases a second product (the "tied" product).
The two products must be distinct. Antitrust liability arises if the
defendant controls a large share of the market for the tying product. This is
because purchasers will have limited alternatives for obtaining the tying
product and will be forced to also purchase the tied product. Without the illegal
tie-in, purchasers might prefer to obtain the tied product from other sources.
| Forced Purchasing |
In the health care arena illegal tie-ins are most frequently alleged
where there is an exclusive contract between a hospital and a physician group.
However courts have consistently refused to review such
arrangements under the per se rule.
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Practical Consideration
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As a practical matter it is much simpler for the plaintiff if the offense can
be characterized as a per se illegal activity, rather than being evaluated
under rule of reason analysis. If the activity is categorized as per se illegal,
the plaintiff almost always wins, while analysis under the rule of reason
usually leads to a verdict in favor of the defendant.
| Impact on Liability |
Further, as discussed later in this topic, PHDs are authorized to engage
in many otherwise per se illegal activities, if they are collaborating with
other PHDs. For example, the Interlocal Cooperation Act applicable to rural
PHDs specifically allows PHDs to agree to allocate markets for health care
services.
| Limited Exposure |
| Other Federal Antitrust
Laws: Monopolies, Mergers, And Joint Ventures |
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Strictly speaking, monopolies, mergers and joint ventures are three
separate categories of potential antitrust violations. Section 2 of the
Sherman Act prohibits monopolization or attempts to monopolize. In
conjunction with § 1 of the Sherman Act, § 7 of the Clayton Act [15 U.S.C. §18],
which prohibits mergers and acquisitions which "substantially lessen"
competition or "tend to create a monopoly;" governs the federal regulation in
these transactions. The Sherman and Clayton Acts also govern the evaluation
of joint ventures.
| Illegal Anti-Competitive Activities |
Despite the disparate bases for statutory governance, the analytical
tools are largely the same for evaluating the legality of the three activities.
The similarity arises because all three prohibitions seek to bar the use of
market power in an anti-competitive and anti-consumer manner. As noted
above, market power is often defined as the ability to control price and output
or to exclude competition. Thus, monopolization is illegal when a firm
abuses its market power while attempting to attain, attaining or improperly
maintaining monopoly status. A merger will be challenged because it will
give the merged firm substantial market power. A joint venture is evaluated as
a partial merger.
| Analysis |
The market power analysis begins by defining the relevant product
market and geographic market, and the alleged monopoly, merged firm or
joint venture's share of each market. The product market includes the product
sold by the entity plus any sufficiently close substitutes for that product.
A second product will be considered a sufficiently close substitute if, given
a small but significant price increase on the primary product, a
significant number of purchasers will switch to the second product.
| Product Market |
The relevant geographic market is calculated in the same manner as
the product market. That is, if a small but significant price increase on
the primary product will cause a significant number of consumers to travel
to another geographic area to obtain the product, that geographic area
should be considered part of the relevant geographic market.
| Geographic Market |
Once the appropriate product and geographic markets are defined,
the business must be found to control a substantial share of each market
(although there is no definite rule, probably at least two-thirds) in order to
be called a monopoly. However, even if a monopoly exists, the business
must engage in illegal monopoly activity in order to violate §2. Significantly, it
is not illegal for a business to be a monopoly, nor is it illegal for that business
to make monopoly profits. In order to violate §2, the monopolist or
would-be monopolist must use its market power in an effort to bar potential
entrants to the market or to eliminate existing rivals.
| Market Power |
A merger or joint venture will be challenged with a lesser share of the
market. The enforcement agency or private plaintiff uses the product
market and geographic market analysis to determine the degree of
concentration in each market before and after the merger or joint venture. A highly
concentrated market, plus evidence demonstrated by some other economic
indicators, may lead to a challenge of the merger or joint venture.
| Degree of Concentration |
Practical Consideration
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Merger, as it applies in the business world, is probably not applicable to
a change of ownership that directly involves a PHD. Current state law
would not permit a private company to purchase a PHD. If two PHDs decided
to combine, their actions would be covered by the state law governing
consolidation of local government units. A PHD might purchase the assets of
a private company and provide services formerly supplied by that
company, however it is unlikely that this would be considered a merger subject
to antitrust regulation. Thus, participation in a merger is only likely to be
an indirect result of a PHD's participation in a joint venture arrangement.
| PHD Consolidation |
| State Consumer Protection
Act |
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The state Consumer Protection Act covers the same activities as the
federal laws: restraints of trade; monopolies; mergers; and unfair competition.
RCW 19.86.920 states the purpose of the act. In part it reads:
| Similar to Federal Law |
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. . . [T]his act shall not be construed to prohibit acts or
practices which are reasonable in relation to the development
and preservation of business or which are not injurious to
public interest, nor be construed to authorize those acts or
practices which unreasonably restrain trade or are unreasonable
per se.
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Further, RCW 19.86.920 states that the state laws are to be construed
in harmony with the federal antitrust statutes.
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