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H. Web Sites

A web site can be an effective communication tool; however, it is important to understand its uses. Having a web site just to have a web site can be an expensive endeavor. Once you've got a web site, be sure to tell people about it. Print the web site address (URL) on your business cards and stationery. Write a newsletter article about the new site or updates to the site. Issue a press release if there is significant news about the web site to share. Give the web address in newsletter stories if more information about the story can be found on your site.

A national survey conducted by Harris Interactive in 2002 found that 75 percent of all adults online (47 percent of all adults) use the Internet to look for healthcare information. So consider similar percentages of your community residents are seeking health care information online. Can you provide a starting point for their research? Perhaps a medical panel can review web sites and provide links to "approved sources" for health care information online.

As for web site content, consider what information is important for your hospital and community to share, and whether or not a web site can help facilitate that communication. Key to an effective web site is posting information and resources important to the hospital and the community - and keeping the information up-to-date. Here are some general items to consider.

 

General Hospital Description Vision or Mission Statement Overview of Services/Programs Technology/Equipment Descriptions Foundation Information Fundraising Efforts History of the Hospital or Programs Employment Information: Job Openings, Benefits, How to Apply Calendar of Events Health Information: Include Disclaimers or Copyright Notices Links to Sources for Health Information: Include Disclaimers Contact Information: Hospital Address, Phone, Fax, E-mail Clinics, Home Health or Other Location Contact Information

Staff Directory: Consider Profiles and Photos Physician Directory: Consider Profiles, Credentials, Specialties, Contact Information and Photos Commissioners or Board Members: Consider Profiles and Photos Information about the Community or Links to Other Community Sites Hospital Awards or Certifications Newsletters Press Releases, Media Relations Materials & Press Contacts Financial Reports Maps & Directions Frequently Asked Questions & Answers Patient Information: Patient Admission Information, Rights & Responsibilities, Billing Information