 |
 |
 |
 |
|
|
||
 |
||
 |
||
|
||
 |
||
 |
||
 |
||
 |
||
 |
 |
|
 |
Intro | TOC | I | II | III | IV | V |
- E. What's Different About Working with TV or Radio
- F. Media Opportunities
- G. Publicity Tools
Writing Basics
Press Releases
Pitch Letters
Media Kits - H. Writing for Publication
Letters to the Editor
Guest Material - I. Making Contact
Pitches
Follow Up - J. What To Ask When a Reporter Calls
- K. Press Conferences
Reasons to Consider a Press Conference
Press Conference Details
Other Media Events in Lieu of a Press Conference - L. Why Create &
Maintain a Media List
Database Programs
Information to Collect - M. Clippings &
Reprints
How to Make Clippings
Locating Your Coverage
300 Elliott Avenue West, Suite 300, Seattle WA 98119 | 206.281.7211 |